Your Greatest Asset is Your Story: Marketing the Family Business
Date and time
Location
Residence Inn by Marriott Boston Needham
80 B Street Needham, MA 02494Description
Your Greatest Asset is Your Story: Marketing the Family Business
Storytelling isn't just for kids anymore
92% of consumers want companies to tell their story, while only 50% are currently doing so. Family businesses have an inherent competitive advantage over other corporations with our story, reputation and values that can’t be touched.
However, communicating your story to your customers can be challenging because we often feel uncomfortable promoting ourselves.
Family Business Speakers
Steven Dubin, President of PR Works, will lead you in a discussion with Mark Parrish, CEO of Crescent Ridge Dairy, and George Rohlfing, CEO of Brookline Transportation Company, Inc., both of whom have effectively crafted their story to better market their businesses. Participants will learn how to promote their business and differentiate themselves from the competition by leveraging their unique family business traits using the newest marketing techniques.
Organized by
The Northeastern University Center for Family Business is a membership organization that provides education, networking opportunities, and support to business families. Adding the complexities of a family and its needs to the dynamics of a competitive business can be a formidable challenge.
The Center for Family Business helps business families identify and avoid potential pitfalls, solve complex interpersonal and family business issues, and plan for future family business success in an ever-changing and increasingly more competitive environment.
By providing high-quality educational support, networking opportunities, and individual business counseling in a supportive and confidential environment, we help our members navigate the complex landscape of the family business to create greater harmony within the family and ensure continued success for the business.
For more information email: m.resner@northeastern.edu
*To create and encourage a non-commercial atmosphere of open and meaningful discussions, the Center for Family Business maintains Non-Solicitation and Confidentiality policies.*